Asians are the greatest consumers of rice , so let's grab your attention on to the popular rice varieties in Asia. Basmati is the most popular rice variety in India according to rice manufacturers in India . 90% of the world's rice is consumed by Asians, 60% of it in China, India and Indonesia alone. Five Popular Rice Varieties In Asia Koshihikari Rice From Japan : Koshihikari rice with a naturally sweet and nutty flavour and aroma. Jasmine Rice From Thailand : Floral fragrance, which alludes to its sweet-smelling jasmine flower. Com Tam From Vietnam : Com Tam is served with dishes such as marinated grilled pork chop, cha ca and cha trung. Basmati Rice From India : Derives from the Sanskrit word for “fragrant”, is also known for its fluffy texture. Black Rice From Across Asia : Some popular black rice dishes include black rice pudding and Chinese black rice cake. From rice bowls and rice rolls to rice noodles and rice puddings, the humble gr